Unwrap the Savings: Discover Top Christmas Shopping Categories!

Key Findings of Christmas Deals

CouponBirds conducted a study about coupons from 73,000 merchants between Dec 1, 2022, to Dec 6, 2023. To provide a comprehensive view of Christmas deals, data from Statista and Google Trends were also used. The study analyzed 11,000 coupons issued by merchants in Dec 2022. Our analysis revealed the following findings:

• Christmas and New Year offer discount rates second only to Black Friday and Cyber Monday, with a probability of 50%+ off discount reaching as high as 34.2% during the Christmas and New Year period.

• Department Stores had the highest probability of 50%+ off discount at 56%, followed by Home Decoration at 47%, and Crafts had the lowest at 25%.

• The most popular Christmas gifts are money and gift cards, followed by clothing. Wyoming and Delaware are the favored states for gifting clothing.

Why Should We Take Advantages of Christmas Deals

• As we approach the end of 2023, the only holiday shopping opportunity is Christmas. How does the level of discounts during Christmas compare to other holidays and shopping events throughout the year?

• Based on the data, we found that Christmas discounts are slightly behind those of Black Friday, with a probability of a 50%+ discount reaching as high as 34.2%, meaning those who haven’t done their Christmas shopping yet could be in for bumper savings.

• Many retailers begin slashing the prices of Christmas-related items right before Christmas and after the holiday is over in an effort to move stock that most people won’t be buying anymore. This could see hefty deals on Christmas decorations and other related items through late December and January.

• Therefore, we should seize the opportunity of the final holiday shopping season during Christmas and joyfully welcome the new year.

Which Category Has the Greatest Discount - Christmas Ornaments

• To predict the intensity of Christmas discounts in 2023, we analyzed exclusive Christmas coupons distributed by 11,000 merchants in December 2022.

• Our findings show that in December 2022, Department Stores had the highest discount, with a 56% probability of a 50%+ off discount. Followed by Home Decoration at 47%. This means we may see similar levels of discount on these products this year if the trend continues.

• On the other hand, the categories with the lowest probability of a 50%+ off discount were body care and crafts, with rates of 27% and 25% respectively.

• If you are planning to purchase many home decoration items this Christmas, Congratulations! You could potentially save a substantial amount by shopping for these items during the festive period. However, if you are looking for handmade products, the discounts may not be as attractive.

Unveiling the Top Christmas Gifts in Every State

Christmas gift preferences vary from person to person. According to Statista, besides money, the most popular gifts are clothing and shoes, followed by cosmetics, perfume, body care, drinks, electronic tablets, books, jewelry, and watches. These are the top 10 Christmas gifts most desired by US consumers in 2023.

The tradition of gift-giving at Christmas also varies from state to state, with people in some states buying particular gifts more than others. By examining data from Nov 15, 2022 to Dec 15, 2022 on Google Trends for the top 10 Christmas gifts, we determined the items that people most commonly buy as gifts in different states.

Wyoming prefers giving clothing, Indiana prefers giving cosmetics, and Illinois prefers giving electronic tablets as gifts.

People in Montana are the most likely to give jewelry as a gift, with New Hampshire and Kansas in second and third as jewelry givers.

Those hoping for a new bottle of perfume for Christmas are most likely to receive this gift in Rhode Island or Oklahoma.

Residents of Nebraska, Kansas, and Connecticut are the most common givers of watches as Christmas presents.

People who give books as gifts are most often found in Idaho, Utah, and Maine.

If you want to receive cosmetics for Christmas, it is more likely you will receive such a gift from friends in Indiana or Michigan.