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Key Takeaways of Holiday Shopping

CouponBirds analyzed 73,000 merchants’ newsletters from Dec 2022 to Nov 2023 and discovered:

  • Merchants released coupons at twice the average daily rate compared to other time periods.

  • Black Friday and Cyber Monday offer exclusive deals with 2.2 times higher likelihood of discounts at 50% or more than usual.

  • Holiday coupons usually have shorter validity periods. Valid Cyber Monday coupon codes can drop to 15.7% on the Friday of the Cyber Monday week.

  • Using coupons is undoubtedly a way to save big on your holiday shopping orders.

What’s Trending In Holiday Coupons?

CouponBirds conducted an analysis to explore the distribution of coupons by merchants throughout the year. By compiling statistics and summarizing the daily coupon releases from Dec 2022 to Nov 2023, they found that there is a noticeable surge in the number of coupons released by merchants starting from mid Nov.

From Nov 20, 2023 to Nov 30, 2023, merchants released coupons at twice the average daily rate compared to other time periods. This indicates that during this period, you can expect to find more coupons to help you save money.

Holiday Coupon Trend

What is Trending With Big Discounts In Black Friday and Cyber Monday Deals?

Merchants not only increase the quantity of coupons released during the holiday shopping period, but also offer more substantial discounts in both coupon codes and deals.

Typically, deals with discounts exceeding 50% are rare, but during the holiday season, they become quite common. According to CouponBirds’ research, only 16.5% of discounts reached the 50%+ mark during regular time periods. However, on Black Friday or Cyber Monday, this ratio rose to 36.7%,which is 2.2 times higher than usual.

Deals With 50%+ Discount Trend

How Long Are Holiday Shopping Codes Valid?

Opportunities often come and go quickly. While holiday coupons offer substantial discounts, it is unrealistic for merchants to maintain such elevated discounts consistently. These coupons come with a limited duration of validity.

CouponBirds conducted daily verification of thousands of exclusive Cyber Monday codes, and it was discovered that the effectiveness dropped to 41.8% on the Tuesday of the Cyber Monday week. Furthermore, the effectiveness plummeted to a staggering 15.7% on the Friday of the Cyber Monday week.

This underscores the importance of acting promptly and making your purchase on Black Friday or Cyber Monday, as the discounts will end beyond that timeframe.

Effectiveness Trend of Holiday Coupons

Holiday Coupons Tips: Seize The Upcoming Christmas Deals

If you missed out on the Black Friday and Cyber Monday deals, NO worry. Christmas is just around the corner and the Christmas deals are equally appealing. We hope that everyone can make the most of their savings during the holiday season. Happy holidays!