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On March 5, 2024, Google announced the March 2024 core update, whereby third-party content aimed at boosting ranking but lacking oversight from website owners will be classified as spam. This policy was effective as of May 7, 2024.

The CouponBirds research team compiled the top 200 coupon-related queries on Semrush in March 2024, and analyzed the domains appearing in the top 10 search results on March 1 and May 7, 2024. The chart shows news media domains made up 50% of the top 10 domains on March 1, decreasing to 0 on May 7, 2024.

Google Site Reputation Abuse Impact

References:

[1]Search Engine Land, Google begins enforcement of site reputation abuse policy with portions of sites being delisted

[2]Search Engine Roundtable, Forbes Blocks Its Coupon Directory Before Google Enforces The Site Reputation Abuse Policy

[3]Google, New ways we're tackling spammy, low-quality content on Search

[4]Google, What web creators should know about our March 2024 core update and new spam policies

[5]Google, Spam policies for Google web search

[6]Top 200 Coupon-related queries on Semrush in March 2024

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