How Much Are Shoppers Willing to Sell Their
Personal Data?
By Diana Howard
It’s clear that nowadays, personal data is a highly valuable asset for businesses when it comes to finding out more about consumer behavior or potential audience, as well as in targeted advertising strategies – but exactly how much (to the dollar) is this information worth?
The Average Online Shopper Would Sell Their Personal Data for $1,452.25
CouponBirds conducted a survey of 3,510 consumers across the U.S. to determine the exact amount at which they would be willing to sell their online shopping data if it were hypothetically possible. This found that the average online shopper would be willing to sell their personal online shopping data for the price of $1,452.25.
When these figures were analyzed by state, online shoppers in Colorado would charge the most for their personal online shopping data if it were hypothetically for sale: $2,820.67! By comparison, this figure was lowest in Tennessee, where the average online shopper would sell theirs for just $623.04.
Use the map below to see how much consumers in each state believe their online shopping data is worth per year.
Based on a survey of 3,510 respondents; July 2022.
"It’s a scary reality that our internet browsing history holds a significant amount of information about our personal lives, which is an invaluable asset to companies that use this data in their online advertising schemes," says Tricia Smith for CouponBirds.com. "It’s important to make sure your personal information is protected online, even if you’re only placing a one-time shopping order from a website. Ensure your passwords are unique and protected, and while you’re at it, double check your privacy settings on social media too!"